Looks like the site has been adapted from an “off the shelf” template.
Design doesn’t really match the purpose of the site i.e. It has an artistic feel whereas something more “playful” would be more appropriate.
Other points:
- The sidebar is bare. Need some content in here or remove it.
- Header needs to be replaced. Should invest in a professional quality logo.
- The written content on the Welcome page isn’t compelling. Perhaps needs some help from a professional content writer to increase conversions.
- Onpage SEO needs some work. Not enough keywords or geo-specific targeting in use.
Good points:
- Not cramped. Site makes good use of white space.
- Good images used in the catalog.
Looks like the site has been adapted from an “off the shelf” template.
Design doesn’t really match the purpose of the site i.e. It has an artistic feel whereas something more “playful” would be more appropriate.
Other points:
- The sidebar is bare. Need some content in here or remove it.
- Header needs to be replaced. Should invest in a professional quality logo.
- The written content on the Welcome page isn’t compelling. Perhaps needs some help from a professional content writer to increase conversions.
- Onpage SEO needs some work. Not enough keywords or geo-specific targeting in use.
Good points:
- Not cramped. Site makes good use of white space.
- Good images used in the catalog.